Local SEOProposed workflow

Turn new reviews into response drafts

Use Make’s template to draft replies to Google reviews and save them in Airtable.

Tools in the source

Adobe Acrobat
Check account access, plans, and setup before use.

Practice relevance

Cross-practice idea · A general operational method. Review the stated tool and jurisdiction limits before use.

The problem

Staff can miss reviews or lose track of which replies still need approval.

Why it matters: A public review response can reveal a client relationship or say more than the firm intends. Preparing a neutral draft gives staff a chance to check confidentiality and tone before anything is posted.

Sources & evidence

Method documented by the vendor. Our law-firm adaptation and starter prompt have not been tested.

What’s been verified

The source describes a method or feature. It does not provide a verified outcome for this exact law-firm adaptation.

What to measure: Drafts reviewed, amendments needed, and time from review arrival to a human decision.

Source checked: October 15, 2026. We wrote the problem summary. The vendor documents the method. We wrote these prompts. The adapted workflow hasn’t been tested.

The source method

Start when: A new review reaches the configured Google Business Profile location.

  1. Make’s template monitors Google Business Profile reviews.
  2. It uses OpenAI to draft responses and saves them in Airtable.
  3. We propose keeping every response as a draft until the firm approves it.

Limits and review

The assistant drafts or reports only. Check source records and review the output before a human performs any separately approved send or change. No automatic legal decision, money movement, account connection or publication is included.

Who reviews it: A designated firm reviewer checks confidentiality, tone, and whether responding is appropriate. No response is published automatically.

What you need

Maia in Make

  • Existing authorized access to the correct source account and records; no new login, credentials, installation or permission grant is included.
  • Responsible lawyer/operations reviewer approves scope, definitions and any later action.
  • AI optional; use only approved minimized data and retain originals separately.
  • Use synthetic inputs first. Keep real data in firm-approved accounts and processing, with appropriate access, confidentiality and retention controls. Aliases alone do not anonymize records. Never paste credentials, API keys or unnecessary client details.

How to use

Documentation-checked component path; proposed workflow, not tested

Before you start
  • Official template is a reusable starting point, not a tested blueprint. Safe legal use requires a sanitization/review gate absent from the claimed default description.
Check access and setup
  • The live account, entitlement, exact headers, records and field coverage have not been observed.
  1. Identify the exact template and safe input boundary

    Make official template / Google Business Profile · Official Make template 15168; GBP listing > Read reviews; Google Maps review > More > Share review for source URL

    Read template 15168: Google Business Profile reviews > OpenAI response generation > Airtable records. For a safe manual pilot, capture an actual public review link and only lawyer-approved nonsensitive wording. Public reviews can themselves reveal sensitive facts; do not route raw review text automatically to AI.

    Expected output
    Verified template reference plus a sanitized review example, or a privacy blocker.
    Next step
    Use the manual drafting step below; an unmodified watch-to-AI template is not approved for live law-firm reviews.
    Check before continuing
    Template existence proves neither installed module versions nor tested field mappings. It was not imported or run.
  2. Draft from the approved source packet

    Acrobat PDF Spaces / AI Assistant, optional · Acrobat home > PDF Spaces > Create a PDF Space > Paste copied text > Add to PDF Space > chat

    Paste only the approved nonconfidential packet, source IDs and full Scope note. Paste the exact prompt into the Space chat. Do not upload raw client records; this is a downstream drafting assistant, not an AI in the source application.

    Expected output
    Draft-only review record or lawyer-review escalation.
    Next step
    Copy reviewed output into an internal review document or the named downstream tool, preserving evidence IDs.
    Check before continuing
    The reviewer compares against the public source locally, without importing client records to answer it.
  3. Map the checked output to the intended record

    Airtable / Make, future authorized setup only · Make scenario editor > Airtable > Create a Record > existing approved Connection / Base / Table / Record fields

    The proposed downstream table is Reviews(review_alias,source_url,captured_at,sanitized_text,reply_draft,review_status,reviewer). A human checks each field mapping. Use a pre-AI manual approval gate or separate sanitized-input draft workflow; do not connect the raw Watch Reviews output directly to AI. Existing Make Google Business Profile Watch Reviews and Airtable Create a Record are documented, but target keys and template module details require inspection after authorized setup.

    Expected output
    A mapping specification with pending approval default; no external record created.
    Next step
    Authorized operator may later build in a test base after explicit connection, data-sharing and write approval. Keep scheduling off and omit Create/Update a Review Reply.
    Check before continuing
    New OAuth/credentials, paid usage and persistent access are outside this task. Review alias is editorial; never claim it is Google’s native ID.
  4. Human review and final action

    Final human review

    Responsible firm reviewer · Internal Review worksheet / review document

    Lawyer approves each draft. If a reply is separately authorized, the profile owner manually uses Business Profile > Read reviews > Reply and checks it before submission. Keep the Airtable status and actual public-post result distinct.

    Expected output
    Reviewed draft queue; no post, scenario or Airtable write performed.
    Next step
    Human-approved text only enters Google’s native Reply control.
    Check before continuing
    No auto-posting, representation confirmation or raw sensitive review upload.

What you’ll get

An inactive scenario draft or setup proposal for a staff review queue. Setup and approval are still required.

Try with the sample files

Follow the tool steps above and use the inputs named in each step. Where provided, native-* files are blank scaffolds and NATIVE-INPUT-MAPPING explains their fields. Original examples and the optional full review prompt use a separate prepared-input schema. Keep them separate unless the mapping explicitly connects them. Downloading a kit does not connect accounts or prove the workflow works.

Download inputs and checklist 10 files

Instructions, blank templates and separate synthetic examples; these files do not install an automation. Blank templates still need verified source data.

Open the original Make template ↗

Connect your own approved accounts and test with synthetic records. This is the vendor’s template, not an exported blueprint from this directory.

Optional full review prompt for prepared inputs

Prepared-input review prompt with Maia in Make

Editorial adaptation · untested. This prompt uses the original prepared-input schema shown in the sample test. Step prompts may use different tables. Follow NATIVE-INPUT-MAPPING where supplied; do not mix the original examples with native-step inputs without mapping and checking every field.

Read original method Tool documentation

Published by Law Firm Agents. These are source-linked editorial adaptations; no end-to-end execution is claimed. Read the plain-text version.