Brief a practice-area landing page for Google Ads
Match one ad group to an approved service, jurisdiction and contact page before drafting changes.
Tools for the documented steps
Practice relevance
Cross-practice idea · A general marketing review method. Select only practice areas and jurisdictions approved by the firm.
Scope: Use only firm-approved jurisdictions; Australian privacy review is included
The problem
Match one ad group to an approved service, jurisdiction and contact page before drafting changes.
Why it matters: A checked brief gives the firm a clear next action while keeping legal accuracy, privacy and publication under human review.
Sources & evidence
Original editorial workflow / not tested. Official documentation supports separate features only.
What’s been verified
No client result, live account test or end-to-end execution is claimed. Worksheets and examples are original, synthetic review aids.
What to measure: Record confirmed review findings and unresolved blockers. After a separately approved pilot, compare qualified enquiries; record small-sample and attribution limits. No ranking, conversion or revenue result is promised.
- Google Ads: ad and landing-page alignment ↗Supports relevance, contact clarity and mobile review. The firm-specific brief is our original proposal.
- Google Ads: download statistics ↗Reports can be downloaded; account columns and manual mapping require checking.
- OAIC: tracking pixels ↗Australian privacy guidance for reviewing tracking and disclosures.
- Google: sensitive relationship-hardship advertising ↗Sensitive services have audience-targeting restrictions. This guide does not authorize remarketing.
Why this task is included
These sources support a recurring need or broader activity. They do not establish the popularity or results of this exact workflow.
- CallRail: 2026 legal marketing trends ↗A US vendor survey describes paid search use and content challenges. It supports the broader job, not adoption or results of this original recipe.
Source checked: October 16, 2026. Independently authored from official public documentation and firm review needs. No paid third-party SOP text is reproduced. Demand supports the broader activity; this precise recipe is an editorial proposal. We wrote these prompts. The adapted workflow hasn’t been tested.
How this workflow works
Start when: The marketing owner has approved one topic and a review scope.
- Choose one ad group
- Check the approved service
- Compare the destination page
- Draft one change brief
- Review legal and privacy limits
- Plan a separate small test
Limits and review
Draft and review only. No account connection, list upload, publication, campaign launch, budget change or message send is included. Do not infer client permission or legal applicability.
Who reviews it: A lawyer checks current law, jurisdiction, claims and consultation terms. The marketing owner approves the separate publication or send. The privacy owner checks data use.
Before you start
- Use only accounts and tools your firm has already approved.
- Choose a lawyer and a marketing owner to review the draft.
- Use public approved material and made-up examples first.
- Keep client records, recipient lists and credentials out of AI prompts.
- Check the applicable jurisdiction and advertising rules with your lawyer.
- Stop before account connections, publication, campaign changes or sending.
Use made-up sample data first. These guides describe documented features. We have not tested the full workflows.
Short instructions use ASD-STE100 writing principles. These guides are STE-inspired, not certified STE. Exact prompts and technical names stay unchanged.
Read each action in order. A path such as Home > Reports means open Home, then Reports. If a named control is missing, stop. Check the linked product instructions or ask your administrator.
What the technical words mean
- AI
- Artificial intelligence. It can produce incorrect answers. A person must check its work.
- Prompt
- The instructions you paste into an AI chat box.
- Synthetic data
- Made-up sample information. It must not contain real client details.
- Export / import
- Save data from a tool / put data into a tool.
- CSV
- A text file with rows and columns. Spreadsheet tools can open it.
- Field / mapping / schema
- A named item, such as a date / matching items between tools / the required structure of the data.
- Native
- A feature or format provided by the named tool.
- Source ID / alias
- A reference used to find an original record / a replacement label. Neither makes private information anonymous.
- Scope / coverage
- The records and dates included / whether all required records were included.
- API key / credentials
- Secret access information. Do not paste it into prompts or share it with an AI tool.
- OAuth / connection
- Permission for one tool to access another account. Ask your authorized administrator before you approve it.
- Read-only / draft-only
- View without changing records / prepare text without sending, publishing or filing it.
- Review gate
- A point where an authorized person must check the work before you continue.
Full access and data requirements
Existing firm-approved AI chat, or manual drafting in a text editor
- Use only accounts and tools your firm has already approved.
- Choose a lawyer and a marketing owner to review the draft.
- Use public approved material and made-up examples first.
- Keep client records, recipient lists and credentials out of AI prompts.
- Check the applicable jurisdiction and advertising rules with your lawyer.
- Stop before account connections, publication, campaign changes or sending.
Follow these steps
Keep the prompts unchanged. Paste each prompt only in the location named in its step. Check every result before continuing.
Original, documentation-checked component path; not tested end to end
- Manual source capture and mapping are required. Templates are editorial working files, not native exports.
Check access and setup
- Live account permissions, subscription features and firm approvals have not been tested.
Choose one ad group
Google Ads and marketing owner · Existing ads table and approved firm facts
- Choose one active search ad group.
- Record its campaign, ad text, keyword theme and final URL.
- Use the table download if available; otherwise copy the displayed fields.
- Keep the original report and date.
- Exclude searcher identifiers and client records.
Stop and check- This is a read-only capture. Do not edit ads or budgets.
You should have: One dated ad-group record.
Full instructions and technical detail
Technical step name: Choose one ad group
Choose one active search ad group. Record its campaign, ad text, keyword theme and final URL. Use the table download if available; otherwise copy the displayed fields. Keep the original report and date. Exclude searcher identifiers and client records.
- Expected output
- One dated ad-group record.
- Next step
- Keep the checked output for the next reviewer. Stop if a required fact or approval is missing.
- Check before continuing
- This is a read-only capture. Do not edit ads or budgets.
Check the approved service
Lawyer and text editor · approved-firm-facts.txt
- Record the service and the jurisdictions the firm actually serves.
- Record approved consultation terms and the contact route.
- Ask the lawyer to confirm each claim.
- Leave unknown fees, credentials and service limits blank.
Stop and check- An old advertisement does not prove that its promise is approved.
You should have: An approved facts file.
Full instructions and technical detail
Technical step name: Check the approved service
Record the service and the jurisdictions the firm actually serves. Record approved consultation terms and the contact route. Ask the lawyer to confirm each claim. Leave unknown fees, credentials and service limits blank.
- Expected output
- An approved facts file.
- Next step
- Keep the checked output for the next reviewer. Stop if a required fact or approval is missing.
- Check before continuing
- An old advertisement does not prove that its promise is approved.
Compare the destination page
Browser and Google Sheets · Public final URL and ad-page-map.csv
- Open the public final URL.
- Compare the headline, service, jurisdiction and contact action with the ad.
- Check the page on a phone-sized screen.
- Record the exact section supporting each observation.
- Label unclear points as questions.
Stop and check- Do not submit an enquiry or trigger tracking tests during this review.
You should have: A source-linked list of mismatches.
Full instructions and technical detail
Technical step name: Compare the destination page
Open the public final URL. Compare the headline, service, jurisdiction and contact action with the ad. Check the page on a phone-sized screen. Record the exact section supporting each observation. Label unclear points as questions.
- Expected output
- A source-linked list of mismatches.
- Next step
- Keep the checked output for the next reviewer. Stop if a required fact or approval is missing.
- Check before continuing
- Do not submit an enquiry or trigger tracking tests during this review.
Draft one change brief
Firm-approved AI chat or text editor · Existing approved chat; no integration
- Paste only the approved facts and completed working rows.
- Paste the prompt below.
- If AI is unavailable, write the same brief manually.
- Check every proposed statement against its source.
Stop and check- Separate factual defects from ideas that still need testing.
You should have: A draft headline, page outline and contact action.
Full instructions and technical detail
Technical step name: Draft one change brief
Paste only the approved facts and completed working rows. Paste the prompt below. If AI is unavailable, write the same brief manually. Check every proposed statement against its source.
- Expected output
- A draft headline, page outline and contact action.
- Next step
- Keep the checked output for the next reviewer. Stop if a required fact or approval is missing.
- Check before continuing
- Separate factual defects from ideas that still need testing.
Review legal and privacy limits
Lawyer, marketer and privacy owner · review-checklist.txt
- Check jurisdiction, fees, credentials and consultation terms.
- Remove guarantees and unsupported claims.
- Keep the contact form limited to approved contact details.
- Review tracking before collecting any enquiry data.
- Record the reviewer and unresolved questions.
Stop and check- Sensitive practice-area visits must not automatically become remarketing audiences.
You should have: A reviewed brief with explicit approval gates.
Full instructions and technical detail
Technical step name: Review legal and privacy limits
Check jurisdiction, fees, credentials and consultation terms. Remove guarantees and unsupported claims. Keep the contact form limited to approved contact details. Review tracking before collecting any enquiry data. Record the reviewer and unresolved questions.
- Expected output
- A reviewed brief with explicit approval gates.
- Next step
- Keep the checked output for the next reviewer. Stop if a required fact or approval is missing.
- Check before continuing
- Sensitive practice-area visits must not automatically become remarketing audiences.
Plan a separate small test
Final human reviewMarketing and website owners · Internal approval record
- Choose one approved page change for a later test.
- Define qualified enquiries and a comparison period.
- Use the existing approved measurement plan.
- Record other campaign changes and attribution limits.
- Get separate permission before publishing or running the test.
Stop and check- Small samples do not establish that a page change caused better results.
You should have: A proposed test and rollback plan.
Full instructions and technical detail
Technical step name: Plan a separate small test
Choose one approved page change for a later test. Define qualified enquiries and a comparison period. Use the existing approved measurement plan. Record other campaign changes and attribution limits. Get separate permission before publishing or running the test.
- Expected output
- A proposed test and rollback plan.
- Next step
- Keep the checked output for the next reviewer. Stop if a required fact or approval is missing.
- Check before continuing
- Small samples do not establish that a page change caused better results.
What you’ll get
A draft brief, source register and completed review checklist; no live campaign.
Inputs and a sample test Synthetic example · not a measured result
Input files
- ad-page-map.csv: row_id,campaign,ad_group,ad_text,keyword_theme,final_url,captured_date,page_section,observed_text,mismatch_or_question,source_ref
Synthetic example
See the separately labelled synthetic example in the starter kit. It uses no client records.
Expected output
A missing source or approval remains a blocker, not an invented fact.
Test a failure
Remove a jurisdiction approval or source date. The reviewer must stop the affected claim.
Try with the sample files
Follow the tool steps above and use the inputs named in each step. Files named native-* are blank templates. NATIVE-INPUT-MAPPING explains how to fill their fields. The original examples use a different data structure. Do not mix these files unless the mapping instructions say how. Downloading files does not connect accounts. It does not prove that the workflow works.
Download inputs and checklist 8 files
Instructions, blank templates and separate synthetic examples; these files do not install an automation. Blank templates still need verified source data.
- Download starter kit Editable working files, copyable prompt and synthetic example in one ZIP.
- Start here Original working template or clearly marked synthetic example; no account connection.
- Prompt Original working template or clearly marked synthetic example; no account connection.
- Ad page map Original working template or clearly marked synthetic example; no account connection.
- Approved firm facts Original working template or clearly marked synthetic example; no account connection.
- Landing page brief Original working template or clearly marked synthetic example; no account connection.
- Review checklist Original working template or clearly marked synthetic example; no account connection.
- Synthetic example Original working template or clearly marked synthetic example; no account connection.
Optional full review prompt for prepared inputs
Prepared-input review prompt with Existing firm-approved AI chat, or manual drafting in a text editor
Proposed / not tested · editorial prompt. This prompt uses the original prepared-input schema shown in the sample test. Step prompts may use different tables. Follow NATIVE-INPUT-MAPPING where supplied; do not mix the original examples with native-step inputs without mapping and checking every field.
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