SYNTHETIC FIXTURES ONLY. Planning and results are separate hypothetical cases.

PLANNING INPUT
Creatives: A and B; approvals SYNTH-APPROVAL-A/B.
Question: Does approved headline A or B produce a lower observed cost per aggregate consultation-options button click under the same supplied experiment design?
Changed variable: headline only. Keep placement, body, assets, audience configuration and review window constant, subject to staff verification of eligible controls.
Primary metric: aggregate consultation-options button-click count from an existing approved non-sensitive measurement report; attribution window: seven-day click, supplied for the fixture only.
Overall monthly allowance: GBP 900.
Experiment maximum: GBP 200 all-in.
Start: 2026-11-01T00:00:00Z. End/review: 2026-11-14T23:59:59Z.
Reviewer/stop authority: SYNTH-MARKETER-1.
Fee/tax information: unknown.
Eligibility/account capture: missing.
Historical aggregate volume: unknown.
Expected plan: launch blocked pending fees/taxes, eligibility and measurement verification. Reserve room within GBP 200 for known charges once supplied. Do not commit the remaining GBP 700. Staff alone execute stops.

SEPARATE HYPOTHETICAL RESULTS INPUT
Period: 2026-11-01 through 2026-11-14 UTC.
Variant A: spend GBP 100.00, primary outcomes 2.
Variant B: spend GBP 100.00, primary outcomes 3.
Platform confidence/result field: not supplied.
Randomization/eligibility evidence: not supplied.
Billing fee/tax evidence: not supplied; spend is the reported amount, not proof of all-in billing.

EXPECTED RESULTS READING
A observed cost per outcome = 100/2 = GBP 50.00.
B observed cost per outcome = 100/3 = GBP 33.33, rounded to two decimals.
Reported spend total = GBP 200.00, already at the experiment ceiling before any unreported charges.
Result: inconclusive; these counts do not establish a winner.
Flag all-in billing uncertainty and cap reached for staff review. No more spend is authorized.
Do not infer retained clients, revenue, profit, confidence, power, sample sufficiency or a causal effect.