M03 OFFLINE EXPERIMENT BRIEF INPUT Blank entries remain unknown and may block launch. This is a planning checklist, not a Meta import file. [ ] Exactly two attorney-approved creative IDs and approval references [ ] One business question; the single creative variable changed [ ] Primary metric definition, data source and attribution window [ ] Overall firm allowance, currency and maximum experiment portion, all-in [ ] Fee/tax estimate and source; unknown means launch blocked [ ] Intended start, end and fixed review dates, with time zone [ ] Allocation assumptions, no automatic scaling and what remains constant [ ] Named reviewer and person authorized to stop the test [ ] Current account screenshot/capture of eligible experiment options and displayed requirements [ ] Aggregate historical volume or explicit unknown [ ] Privacy-safe measurement path and failure detection; no raw leads/case outcomes tied to people [ ] Stop conditions: supplied all-in cap, broken measurement, policy/privacy issue, end date FILL-IN FIELDS Creative A ID and approval: Creative B ID and approval: One question: One variable changed: Primary metric definition/source/attribution window: Overall allowance and currency: Experiment allowance, all-in: Known fees/taxes and evidence: Dates/time zone: Reviewer and stop authority: Eligibility evidence and capture date: Historical aggregate volume: Measurement/privacy evidence: Allocation assumption and constant conditions: OPTIONAL EXISTING RESULTS Attach an authorized aggregate platform export only if available. Record its exact original headers and reporting dates. Preserve variant, spend, primary outcome counts and any actual confidence/result fields. Missing confidence is unknown, not zero and not an invented estimate. State whether delivery was an actual eligible randomized experiment or an ordinary unequal-delivery report. OUTPUT REVIEW CHECKLIST One question, two approved creative IDs, one primary metric, fixed review dates, all-in cap, known blockers, stop authority, result rule including inconclusive, and no automatic scaling.