[ ] Audience opted in for this purpose
[ ] Suppressions and exclusions checked in platform
[ ] No recipient list supplied to AI
[ ] Lawyer checks jurisdiction and current sources
[ ] Accurate sender identity and contact details
[ ] Working unsubscribe route
[ ] Tracking reviewed for privacy
[ ] Desktop/mobile and links checked
[ ] Internal test separately approved for named reviewers
[ ] Final audience, copy and timing approved before send
[ ] No schedule or send is part of this guide